What do your brand colours say about your business?

August 27, 2014
Julio Martinez

There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business.


Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work best for your business? Tell us in the comments section below!

For more information, tips, and advice on branding, check out our post Using Social Media to Build Brand Loyalty.

4 Comments. Leave new

How Colour Can Impact Your Customer Attention - 911Branding
October 19, 2014 3:57 pm

[…] a closer look at the infographic below produced by hostpapa visualizing what your brand colour says about your […]

What your Brand Colours Say About your Business? #infographic | Visualistan
December 6, 2014 2:03 pm

[…] Infographic by: hostpapa […]

What your Brand Colours Say About your Business? | IgHive
December 15, 2014 1:49 pm

[…] Via […]

Melodi Barbor
April 2, 2015 5:37 am

I personally like this article. Because colors express everything feelings, make feel happy others by their presence. They help to attract customers. For business purpose we need brand color. Really amazing post. Keep it up. Thanks.


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