When you are starting your first business, there are a number of pitfalls that can stand in the way of your success. By knowing about these common mistakes in advance and deciding how to deal with them before they become problems, you can increase your chances of being one of the entrepreneurs who prevails. 1. Plunging forward without adequate research One of the most common mistakes new entrepreneurs make is having an idea and just
There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions
You’ve heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast?
“It’s not a sprint, it’s a marathon” Sorry, but I roll my eyes when someone throws out that little cliche. I get the comparison — presumably, the intention is to let me know that the task ahead is not going to be finished in an all-nighter or with a quick and clever solution – it’s going to require careful planning, consistent effort and discipline, time and patience. But I just think: “Oh, man. A marathon.
Movies can be a great way of escaping the grind of everyday life, but some movies can provide much more than that. They can inspire us, they can teach us a life lesson, or they can stir up something inside of us that we didn’t even know was there. That’s why sometimes watching the right movie can motivate you to complete that big project; or remind you why you left the “comfort” of 9-5 in
With the explosive growth of social media over the past decade, staying connected with your target audience has never been more important. Consumers expect to see businesses on social media platforms and if you’re not on them, you’re already trailing behind. YouTube hasn’t always been the go-to platform to boost your business, but times have changed. YouTube is the leading area where marketers plan to focus their social media energy. Nearly 70% of marketers plan
In our last post, we talked about the 3 biggest top-level domains (TLDs) – .com, .net and .org – and how to choose the right one for you. But just because they’re the biggest and most popular TLDs available, it doesn’t mean you don’t have other options! Another Option – Country Code TLDs Country code TLDs, or ccTLDs, are domain extensions (better known as the letters that appear after your preferred domain name) that are
So, you’ve decided to set up a website. You have thought about everything: your site’s theme, the type of visitors you want to target, and even the perfect domain name. You can’t wait to get your site up and running! But then you are presented with a list. It’s a list of top-level domains (or TLDs for short) that have different suffixes after the period that follows your preferred domain name. Some look familiar like
Last summer, we saw an epic showdown take place in an infographic we created that became quite popular online. On one side of the boxing ring was email marketing while on the other side was social media marketing. Many months later, the infographic’s popularity continues to grow. Email and social media marketing are the two most widely used marketing platforms for businesses today. So, it’s no surprise that many of you want to know which
Meta descriptions, meta tags, image alt text, keywords – the list of areas to optimize your blog posts for search engine results goes on and on. If you write blogs, I’m sure these terms are embedded in your brain and that you’re constantly daydreaming of the perfect combination of keywords to push your posts right to the top of search results. Focusing on all of these different areas is definitely necessary, but sometimes we tend
HostPapa offers smart web hosting solutions for small businesses, and our blog is designed to do the same. We know, running a small business is hard, so we’re here to help! Our blog is designed to educate, enlighten, and entertain!
From tips on using social media for business, to Papa’s advice on keeping your small business website in tip-top shape, you’ll get it all here. So sit back, relax, and have a gander - you might see something you like!