Growing a mailing list is extremely important for growing a business. The more email addresses you have, the larger your potential customer base will be. Email marketing can be a powerful marketing strategy, but without a large mailing list, it won’t be effective, no matter how great your email is. Why? It’s all about your conversion rate – email recipients turned into buyers – which will almost always be far less than 50%. Most of
Starting a new small business is exciting and every business owner has high hopes for a new, successful business. The first step to starting a new business is brainstorming ideas. Once you’ve decided on your idea, the next step is to create a business plan – this is a very important step. Every successful business started with an effective business plan. Not sure how to start? Don’t worry! We’re here to show you how with
Building a successful business takes time, money and the right branding strategy. Even if you have a great idea, if you don’t properly brand your business and its products/services, sales won’t come rolling in. But if you follow these start-up business building blocks, you’ll be on the right path towards creating a great brand identity, which will ultimately lead to building a successful business. Eliminate potential for customers being confused What do you have to
Are you a small business owner trying to find an edge through technology? Now more than ever, small business owners need to learn to use the tools available to them to their advantage. One way to do this is through the use of Chrome extensions. When you use the Chrome browser, you can add extensions to enhance your browsing experience and your productivity. Here are eight of the most essential chrome extensions for small business
In the world of web design, there are always new trends, fads and buzzwords. One of the terms with the most buzz over the past couple of years is “responsive web design.” While this may have much buzz, it is more than just a trend. Responsive web design is a completely new way of thinking about designing for the web, and is something that will likely only grow in popularity over the next couple of
We’re extremely excited to announce that we will soon have presence on the brand new .host TLD! Under a very special Pioneer program by the .HOST Registry, we were one of the very few select companies in the world to get priority access to the namespace and to be able to use our domain assets on our industry’s very own TLD. Because we live, breathe, sleep, and work hosting, we are very happy to be
When you are starting your first business, there are a number of pitfalls that can stand in the way of your success. By knowing about these common mistakes in advance and deciding how to deal with them before they become problems, you can increase your chances of being one of the entrepreneurs who prevails. 1. Plunging forward without adequate research One of the most common mistakes new entrepreneurs make is having an idea and just
There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions
You’ve heard about Pinterest and wonder, “how will looking at pictures of food, kittens, and crafts help my business? It’s only for showing off poorly re-created pieces of art, right?” Wrong! Pinterest is about more than just foodies and wannabe artists posting images; Pinterest marketing has become a legitimate business tool. Remember how Twitter was viewed as a platform for useless jib jab, and people who want everyone to know what they ate for breakfast?
HostPapa offers smart web hosting solutions for small businesses, and our blog is designed to do the same. We know, running a small business is hard, so we’re here to help! Our blog is designed to educate, enlighten, and entertain!
From tips on using social media for business, to Papa’s advice on keeping your small business website in tip-top shape, you’ll get it all here. So sit back, relax, and have a gander - you might see something you like!