7 Steps to Secure Your Company Data

New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all

Read More
Modern mobile smart phone

Mobilegeddon is here – Have you done all that you can?

As a website owner you are probably aware that Google likes to shake things up every now and then. They famously give little warning before releasing game-changing updates, causing the web community to scrabble to make the required changes. Google has been warning webmasters for years about profound changes to mobile search results, but the latest changes are compelling and affect websites for big and small organizations alike. Released on the 21st of April 2015,

Read More
world-money-symbols

Measuring Customer Lifetime Value

Customer lifetime value and customer acquisition cost are the two most significant numbers to any corporate strategy. It’s not enough to focus on single sales; a company that wants to truly build growth and stability needs to be able to build a relationship with their customer and understand the context of each sale. That being said, measuring customer lifetime value is no trivial task; it involves an incredible amount of data which needs to be

Read More
man-walking-on-world

Eight Top Tips on Creating a Strong LinkedIn Business Profile

LinkedIn is a must-have network for businesses and professionals alike, but a lackluster profile does little more than add your name to the virtual noise. Stand out from the crowd by following these tips for creating a profile that converts customers or attracts recruiters. Create a Strong First Impression Even online, first impressions are essential. The top of your profile should include your name and a professional image of yourself. Professional headshots are typically forward-facing

Read More
numbers-and-arrows

5 Analytics Tools Every Business Needs to Use

  If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of

Read More
Increase Your Conversion Rate

Your Go-to Guide for Increasing Your Conversion Rate

When it comes to increasing your website conversion rate, you’ve probably been bombarded with methods and strategies to implement.  And while some of them are effective, more than likely, the most of them render useless on a daily basis.  Fortunately, though, we have a simple go-to guide you can use that features 10 of the best ways to increase your conversion rate. 1) Display Content that Is Memorable If you want people to visit your

Read More

Shared vs. VPS vs. Dedicated vs. Cloud

Read More
people-around-world

Your Guide to Social Media for Small Businesses

If you talk to anyone about marketing and communication in small business today, one of the first questions you will probably hear is “Are you on social media?” or “Are you on Facebook/Twitter/LinkedIn?” Social media is huge. If you are not taking advantage of the many benefits these sites can bring your business, you are missing the opportunity to connect with your customers, market your product to a worldwide audience and be a part of

Read More
businessman-jumping-in-front-of-office-building

How to Learn From What Your Competitors Are Doing

Most basketball fans don’t remember the Michael Jordan of the 1980’s. They remember the MJ that won 6 NBA titles in the 1990’s. In the 1980’s, Jordan wasn’t an NBA champion. He was the game’s most talented player, but he couldn’t quite get the Chicago Bulls over the hump until 1991. The difference between the MJ of the 1980’s and the MJ of the 1990’s is he figured out get the most out of his

Read More
red-house-next-to-white-houses

Host With the Most — Have You Outgrown a Shared Server?

  According to data from the Internet Corporation for Assigned Names and Numbers (ICANN),  almost 400 new generic top-level domains (gTLDs) have been introduced to the Internet at large over the last two years. This is just the tip of the iceberg; ICANN still has over 1200 applications proceeding through gTLD evaluation. The creation of these new domains, such as .care, .digital and .wiki, comes in anticipation of a global IP traffic explosion — industry

Read More