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Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses

E-mail Marketing can be critical in helping a business grow. According to the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing

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7 Reasons Why You Should Switch from HostPapa’s Basic to Advanced Email

Email plays a pivotal role in the growth of any company. For many companies it’s how they communicate with their customers. Basic email can be restrictive on sending limits and inbox size, and a generic email address can look unprofessional. HostPapa’s Advanced Email opens up the doors to provide business and website owners with a professional, flexible, and secure business email solution. Our email is easy to set up and will provide an immediate return

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Office 365: 9 Reasons to Choose a Business Premium Plan Over All Others

Microsoft Office 365 is a service that provides businesses access to Office applications along with other productivity services such as, multi-device email sync and Microsoft Lync that are enabled over the Internet. HostPapa offers users three different Office 365 plans that are rich with features. HostPapa understands how difficult the selection process can be when it comes to buying services for your business. I bet you are asking yourself, “Should I choose the cheapest plan

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Google Apps for Business: Why You Should Invest In Archiving and eDiscovery for Your Business

Google Apps for Business is a service provided by Google that enables multi-sized businesses to utilize email, messaging and content sharing in their workplace environments. The service provides many popular apps such as web applications like Gmail, Google Drive, Google Calendar, Google Hangouts, and Google Docs. Google Apps for Work permit business-specific features like domain specific email addresses, 24/7 support, and 30GB of storage, up to an unlimited option for email and documents, depending on

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98’ to Present Day: The History and Evolution of Website Builders

Website Builders have come along way since the first website was created back in 1991. Today there are two categories of website builders that users have access to – online website builders and offline software. Each comes with its own unique advantages and disadvantages. The History of Website Builders: Early websites were difficult and expensive to make, often taking web designers the better part of a week to finish. The first websites had to be

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The Ultimate Guide to Responsive Website Design: Build Your Website with Usability in Mind

I get excited seeing the great websites created by our HostPapa customers. If you just registered your domain with us – welcome! I’ve got a few tips as you start to build your website. The Ideal Page Load Time Is… In 1993, researcher and expert on user experience Jakob Nielson talked in “Need for Speed” about three important limits to response times, which are still relevant more than 20 years later: Instantaneous response: It takes

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Best Mobile Web Apps for Small Business Owners

I’m like a kid in the candy store when I look at small business apps for my smartphone. I want to try everything! Every app promises to make my life easier, my company run smoother and my customers happier. Some have lived up to the hype, while others have left me scratching my head. Here are a few of my favorites and their best features for small businesses. Google Apps Google Apps from HostPapa are

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Email Marketing Best Practices: Do’s and Don’ts

If your small business is not yet using email marketing to reach out and stay in touch with your customers, then it’s time to start. Why? Because your audience engages with email marketing, and it’s an inexpensive way to nurture your leads. Respondents in a 2015 survey conducted by Econsultancy attributed about 20% of their sales to email marketing, while they spend less than 10% of their marketing budgets on email campaigns. The respondents rated

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Responsive Design: 7 Design Mistakes that Can Cost You Leads

You want your website design to generate leads – not send new visitors clicking to find information elsewhere. The best website design is a reflection of the quality of your company’s products and services. Your website needs to do more than look good; it needs to be clear and intuitive for users. Here are the Top 7 mistakes I see when newbies design websites for lead generation. Where Is Your ‘About Us’ Page? Data analytics

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7 Steps to Secure Your Company Data

New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all

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