As a website owner you are probably aware that Google likes to shake things up every now and then. They famously give little warning before releasing game-changing updates, causing the web community to scrabble to make the required changes. Google has been warning webmasters for years about profound changes to mobile search results, but the latest changes are compelling and affect websites for big and small organizations alike. Released on the 21st of April 2015,
Customer lifetime value and customer acquisition cost are the two most significant numbers to any corporate strategy. It’s not enough to focus on single sales; a company that wants to truly build growth and stability needs to be able to build a relationship with their customer and understand the context of each sale. That being said, measuring customer lifetime value is no trivial task; it involves an incredible amount of data which needs to be
If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of
When it comes to increasing your website conversion rate, you’ve probably been bombarded with methods and strategies to implement. And while some of them are effective, more than likely, the most of them render useless on a daily basis. Fortunately, though, we have a simple go-to guide you can use that features 10 of the best ways to increase your conversion rate. 1) Display Content that Is Memorable If you want people to visit your
If you talk to anyone about marketing and communication in small business today, one of the first questions you will probably hear is “Are you on social media?” or “Are you on Facebook/Twitter/LinkedIn?” Social media is huge. If you are not taking advantage of the many benefits these sites can bring your business, you are missing the opportunity to connect with your customers, market your product to a worldwide audience and be a part of
Most basketball fans don’t remember the Michael Jordan of the 1980’s. They remember the MJ that won 6 NBA titles in the 1990’s. In the 1980’s, Jordan wasn’t an NBA champion. He was the game’s most talented player, but he couldn’t quite get the Chicago Bulls over the hump until 1991. The difference between the MJ of the 1980’s and the MJ of the 1990’s is he figured out get the most out of his
According to data from the Internet Corporation for Assigned Names and Numbers (ICANN), almost 400 new generic top-level domains (gTLDs) have been introduced to the Internet at large over the last two years. This is just the tip of the iceberg; ICANN still has over 1200 applications proceeding through gTLD evaluation. The creation of these new domains, such as .care, .digital and .wiki, comes in anticipation of a global IP traffic explosion — industry
Growing a mailing list is extremely important for growing a business. The more email addresses you have, the larger your potential customer base will be. Email marketing can be a powerful marketing strategy, but without a large mailing list, it won’t be effective, no matter how great your email is. Why? It’s all about your conversion rate – email recipients turned into buyers – which will almost always be far less than 50%. Most of
HostPapa offers smart web hosting solutions for small businesses, and our blog is designed to do the same. We know, running a small business is hard, so we’re here to help! Our blog is designed to educate, enlighten, and entertain!
From tips on using social media for business, to Papa’s advice on keeping your small business website in tip-top shape, you’ll get it all here. So sit back, relax, and have a gander - you might see something you like!